ON DEMAND 3, installation view
ON DEMAND 3, installation view
ON DEMAND 3, installation view
Giovanni Giaretta
Everything into Something Else, 2015
silver gelatine print on baryta, 42 x 35 cm
Giovanni Giaretta
Everything into Something Else, 2015
silver gelatine print on baryta, 42 x 35 cm
Jonathan Monaghan
Escape Pod, 2015
video, 20'
Sebastian Buerkner
Tosse My Soule, 2015
video, 5'
Sander Breure & Witte van Hulzen
Phi en Laurine, 2015
video, 38'
Natalia Sorzano
Apariciones, 2015
video, 20'
Agnese Cornelio
Free at Work, 2014
video, 21'
Hamza Halloubi
Apparitions à Soco Chico, 2013
video, 6'15"
Gabriel Abrantes
Too Many Daddies, Mommies and Babies, 2009
video, 25"08'
Jacob Dwyer
The Camaguey Hustle, 2012
video, 12"47'
Dragos Alexandrescu
Before was Bette, 2013
video, 17"18'
Dragos Alexandrescu
Exercising Failure, 2013
video, 5'33"

Neïl Beloufa
Party Island, 2012
video, 9'
Luiz Roque
Ano Branco, 2013
video, 7'
Gabriel Abrantes
Taprobana, 2014
video, 22'38"
Basma Alsharif
A Field Guide to the Ferns, 2015
video, 9'44"
Gabriel Abrantes
Olympia I & II, 2006
video, 8'35"
Cristina Lucas
Hacio lo Salvaje (To the Wild), 2011
video, 14'
Giovanni Giaretta
A Thing Among Things, 2015
video, 7'13"
Helen Dowling
The Burning Time Slideshow, 2015
video, 7'
Jonah Freeman & Justin Lo
The Floating Chain, 2014
video, 30'
Hamza Halloubi
Nature Morte, 2013
video, 11'24"
Betty Leirner
Riddle, 2015
video, 1'3"
Dragos Alexandrescu
The Absence of Presence, 2015
video, 2'20"
Emma van der Put
Rincé Alien, 2015
video, 4'46"
Basma Alsharif
Deep Sleep, 2014
video, 12'45"
Jacob Dwyer,
PAULALIEN KNOWS BEST (photo warp), 2015
video, 10'30"
Jacob Dwyer
PAULALIEN KNOWS BEST (time lapse), 2015
video, 10'30"

Curated by Carolyn H. Drake and Suzanne Wallinga

ON DEMAND 3 is a non-thematic video exhibition that has a similar structure to that of Netflix. Key questions within the exhibition relate to the distribution, consumption and reception of video art as a medium. Viewers are invited to pick works from a list of pre-selected recent videos chosen by the curators. Artists in ON DEMAND 3 deal with mysticism, transgender issues, escapism, new technologies, capitalism, and semiotics of the image by employing a range of cinematic genres including documentary, science fiction, animation and more. The format of ON DEMAND 3 allows visitors to explore a range of works that might otherwise not be seen together and simultaneously question this continuously developing exciting medium. With a selection of works by Dragos Alexandrescu, Basma Alsharif, Gabriel Abrantes, Neïl Beloufa, Sebastian Buerkner, Sander Breure & Witte van Hulzen, Agnese Cornelio, Jonah Freeman & Justin Lowe, Giovanni Giaretta, Emma van der Put, Jacob Dwyer, Helen Dowling, Hamza Halloubi, Betty Leirner, Cristina Lucas, Virginia de Medeiros, Jonathan Monaghan, Luiz Roque, and Natalia Sorzano.

ON DEMAND 3 experience returns to the White Cube
With the increasing possibilities of on-demand Internet streaming, consumers are able to enjoy films and videos in the comfort of their own home. But how does that affect the viewing experience when it comes to watching video art? Within the art historical repertoire, art has always been enjoyed in so-called holy places: from Egyptian tomb chambers to medieval churches to Parisian museums and since the 1960s in the white cube of a gallery. Ever since the arrival of video art, white cubes have been morphed into black boxes in order to optimize viewing conditions for film and video. Every contemporary museum these days has a specific viewing room for video and most galleries are following suit. In his widely read essay ‘Inside the White Cube’, Brian O’Doherty points out that the gallery space is not a neutral container but rather a historical construct. Have our laptops become the new historical construct? With this question in mind, ON DEMAND 3 challenges the position of video art within contemporary visual culture.

Talks program and collaboration with Art
Plus A talks program is being organized to accompany the exhibition. The first event will take place on Sunday, the 11th of October and includes several artist talks between 4 – 6 pm. ON DEMAND 3 is being made in collaboration with Art Plus, a new platform to securely manage media art ownership and multichannel exhibitions. On Sunday, the 8th of November there will be an expert meeting for professionals in the field of collecting, presenting and distributing video art. Art Plus will introduce their new player: ARTLOCK for the first time, following more than two years of intensive research and development.


download press release

09/10/2015 - 14/11/2015